Google PMax vs. Search: The Negative Keyword Script That Saves 40% Wasted Spend

=== MASTER GOOGLE ADS NEGATIVE KEYWORD LIST ===
(Import to: Google Ads → Tools → Shared Library → Negative Keyword Lists)

JOB SEEKER / INFORMATIONAL:
login, portal, support, customer care, toll free, phone number, career, jobs,
vacancy, salary, resume, interview, internship, free download, crack, nulled,
torrent, pdf free, cheap, open source, DIY, how to make, meaning of, tutorial,
course syllabus, wikipedia, complaints, scam, review fake

=== HOURLY PMAX SEARCH TERM AUDIT SCRIPT ===
(Paste into: Google Ads → Tools → Scripts → New Script)

function main() {
  // 1. Pull PMax Search Term Report
  var report = AdsApp.report(
    'SELECT SearchTerm, Cost, Conversions, Clicks ' +
    'FROM SEARCH_TERM_PERF_REPORT ' +
    'WHERE CampaignType = \'PERFORMANCE_MAX\' ' +
    'AND Conversions < 1 AND Cost > 200 ' +
    'DURING LAST_30_DAYS'
  );

  // 2. Load existing negative list
  var negList = AdsApp.negativeKeywordLists()
    .withCondition('Name = "PMax Negative Scraper Auto-List"')
    .get();

  var list = negList.hasNext() ? negList.next() : null;
  if (!list) {
    Logger.log('[ERROR] Negative keyword list not found. Create it first.');
    return;
  }

  // 3. Auto-exclude wasted terms
  var rows = report.rows();
  var excluded = 0;
  while (rows.hasNext()) {
    var row = rows.next();
    var term = row['SearchTerm'];
    if (isBrandOrJunk(term)) {
      list.addNegativeKeyword('[' + term + ']'); // Exact match
      Logger.log('[EXCLUDED] ' + term + ' | Cost: ₹' + row['Cost']);
      excluded++;
    }
  }
  Logger.log('Total excluded this run: ' + excluded + ' terms.');
}

function isBrandOrJunk(term) {
  var junk = ['login','support','jobs','career','free','tutorial','meaning',
               'wikipedia','complaints','scam','pdf','download','salary'];
  var lower = term.toLowerCase();
  return junk.some(function(j) { return lower.indexOf(j) !== -1; });
}